Holden and women getting creative online!

Holden have developed a social media campaign, using Facebook, targeted at young female drivers for the launch of their new car Barina Spark.  The campaign is simple but effective and goes to show that they have defined their customer persona; they know who their customer is and what she wants.

Is it worth spending $$ on social media?

Everyone is jumping on the facebook, twttter wagon. Is this creating more brand awareness, product knowledge or enagaging with your ultimate customer. This is a grey area in many companies, combined with fear and not wanting to miss out either. This article by Kevin Mackin discusses why everyone wants a facebook page but no one is sure why?! Source: Marketing Mag

Hunters and dancing bears! – Interactive You-Tube clips

 Are Marketers aware of how much potential lies in producing a you-tube video? Do you know of the benefits in you-tube and how to create brand awarensees?  The article written by Parfeni  disucssed the very popular hunter shoots the bear you tube video. Now let’s look at some facts of this campaign. Tipp-ex is a correction fluid (whiteout) product which may not be as exiting as other brands out or not a web product. The Tipp-ex approach is very creative and unique, humours and is certainly guaranteed to get passed onto friends. Tipp-ex have thought outside the box and created a viral campaign by using a clip of a man hunting for a bear, the ad is much more interesting and I suggest you check it out here the ad only lasts for 30 seconds but are addictive! 

Iconic brands join in with social media strategy

 It is great to see some of the bigger players in the industry developing and   launching their own social media policy. For such a long time traditional TV and print media mass marketed has been the way to communicate the brands messages with customer. Many of the bigger companies are not familiar with the benefits associated with social media and the benefits in creating a two way interactive conversation between customers and themselves. I think many more of the larger well recognised brands should also take the intuitive and develop a strategy for social media just like   Coca Cola have done.