Holden and women getting creative online!

19 10 2010

Holden have developed a social media campaign, using Facebook, targeted at young female drivers for the launch of their new car Barina Spark.  The campaign is simple but effective and goes to show that they have defined their customer persona; they know who their customer is and what she wants. Read the rest of this entry »


Is it worth spending $$ on social media?

12 10 2010

Everyone is jumping on the facebook, twttter wagon. Is this creating more brand awareness, product knowledge or enagaging with your ultimate customer. This is a grey area in many companies, combined with fear and not wanting to miss out either. This article by Kevin Mackin discusses why everyone wants a facebook page but no one is sure why?! Source: Marketing Mag

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