Is it worth spending $$ on social media?

12 10 2010

Everyone is jumping on the facebook, twttter wagon. Is this creating more brand awareness, product knowledge or enagaging with your ultimate customer. This is a grey area in many companies, combined with fear and not wanting to miss out either. This article by Kevin Mackin discusses why everyone wants a facebook page but no one is sure why?! Source: Marketing Mag

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Iconic brands join in with social media strategy

28 09 2010

 It is great to see some of the bigger players in the industry developing and   launching their own social media policy. For such a long time traditional TV and print media mass marketed has been the way to communicate the brands messages with customer. Many of the bigger companies are not familiar with the benefits associated with social media and the benefits in creating a two way interactive conversation between customers and themselves. I think many more of the larger well recognised brands should also take the intuitive and develop a strategy for social media just like   Coca Cola have done.   Read the rest of this entry »