Iconic brands join in with social media strategy

28 09 2010

 It is great to see some of the bigger players in the industry developing and   launching their own social media policy. For such a long time traditional TV and print media mass marketed has been the way to communicate the brands messages with customer. Many of the bigger companies are not familiar with the benefits associated with social media and the benefits in creating a two way interactive conversation between customers and themselves. I think many more of the larger well recognised brands should also take the intuitive and develop a strategy for social media just like   Coca Cola have done.   Read the rest of this entry »